Versace is back with its Versace Cruise 2020 collection. The campaign #VersaceCruise20 is set in the American West and is an exploration of various cultures, geographical references and time periods. The video explores the western genre tropes – the heist, sheriffs and outlaws – through a European point of view. The fashion house was one of the first Italian brands to embrace Americana and the new campaign reinterprets the brand’s roots with a nod to Pop Culture.
It is captured by the lens of Robi Rodriguez and styled by Jacob K.