Today Tyler, The Creator unveils his latest collaboration Converse the GOLF le FLEUR* Gianno. The Gianno is a new concept, engineered from the ground up, and, is a fitting representation of Tyler’s persona.
“This was an opportunity to create a build that he could have ownership and creative input to,” says Matt Sleep, Converse’s Footwear Design Director. “We worked to craft a design language for Tyler with nods to Converse DNA and heritage. The intent was to create something that felt contemporary and fresh, but maybe not necessarily something that looked outwardly ‘Converse’ at first sight.”
Equipped with a midfoot shank, the shoe is stable. The tread pattern is rugged and its nod to Converse’s ’90s basketball archive is another surprise crossover element. “The shoe is a combination of style and function,” says Amy Rauner, Senior Footwear Designer at Converse. “The multidirectional non-skid, lugged outsole should work in many different conditions —whether it be biking on BMX trails or hiking in the woods.”
The Converse x GOLF le FLEUR* Gianno launches exclusively at Camp Flog Gnaw, with a global release on converse.com and Golf Wang Stores.