Categories: Men's Style Trends

Mugsy Fall/Winter 2019 Lookbook

Posted on

Mugsy Jeans, the company that has become known for offering the most comfortable men’s denim has upgraded its customer experience with improved chino fabric, and a winter-specific denim thermo-technology.

Mugsy tapped into their most valuable asset for the Fall/Winter 2019 lookbook, it’s customer. Rather than going the route of standard model, Founder, Leo Tropeano chose to highlight some of the brand’s most loyal customers as this season’s models. Mugsy is a customer-centric brand – from their opinions driving the expansion of new product, to the personalized experience and communication that they receive from Leo and his team, so having them be the focus this season just made sense.
This isn’t the first time that Mugsy has veered from the expected route of standard model lookbooks. The SS19 lookbook highlighted some of the brands most loyal IG influencers, and the FW18 lookbook was shot with Diggy Mooreland – the winner of the Mugsy Jeans x 10 MGMT model search.

Mugsy’s perennial staple washes are all be back for, along with two new seasonal styles inspired by customer demand for an even darker blue jean. The “Darkest Blues” are an almost black, indigo wash, and the “Mags” give customers a distressed charcoal gray option. In addition to three new chino colorways – a super stylish maroon, a versatile neutral gray, and a limited-run festive holiday print – Mugsy’s chino options will also receive a boost in softness and comfort thanks to the V4 material upgrade for all styles.

The entire lookbook was strategically shot in Chicago. Home to not only the brand headquarters, but also the inspiration of the naming of each style and the entire foundation of the brand aesthetic and mantra.

Related Article

Leave a Reply

Your email address will not be published. Required fields are marked *