Categories: Men's Style Trends

Lil Yachty Named Creative Designer at Nautica

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Nautica and Lil Yachty are deepening their relationship.The Atlanta-based rapper derives his name Lil Yachty comes from Yachty’s group of high school friends, called the “Yacht Club,” who enjoyed fashion and made music together; it is where his signature nautical theme of boats and anchors, and introduction to Nautica clothing originated. Now, Lil Yachty’s group, named “The Sailing Team,” attend and perform at most, if not at all of his shows.

The American clothing brand has brought the rapper on as a creative designer for 2017. This comes after Lil Yachty served as the face of a Nautica capsule collection for Urban Outfitters that was released last year. As creative director Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media advertising campaigns. The Nautica brand will continue to offer classic sportswear collections in addition to the reintroduction of heritage styles to serve our existing and new customer base.

 

“Nautica is like a part of me,” said Lil Yachty, who’s known for his signature red, beaded braids. “It’s for kids, sailors, grown men and cool people.  The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”

“We are excited to be collaborating with Lil Yachty this year,” said Karen Murray, President of Nautica. “He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”

 

 

Source WWD

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