The Just Cavalli Spring/Summer 2017 campaign is inspired by the music played during a night of partying. A group of friends are having fun in front of the camera: they dance, they strike poses, they flaunt a young rockers glamour. There is all the disco-glam energy of a collection that finds again the positive vibes and optimism that have marked the entire history of the brand.
Photographers Luca and Alessandro Morelli take up this energy and give their interpretation of its late ’70s, early ’80s traits, transforming them into images portraying a highly contemporary attitude – that of a moment lived to be shared online, in the spontaneous overlapping of public and private.
The atmosphere is fast, fluid. At ease in the limelight, models Jasmine Sanders, Frida Aasen, Julia, Matthew Noszka, Alessio Pozzi and Lucas Alves are pictured in a glowing mix of plunging necklines, luxuriant prints, flashes of metallic leather, transparent chiffon, studded jackets. Confident, ironic and sexy, they are the protagonists of the new Just Cavalli present-day.