Gucci dropped a campaign that is true to form for Throwback Thursday with their Pre-Fall 2017 Campaign titled, Soul Scene! The campaign pays tribute to England’s Northern Soul youth movements of the late 60’s early 70’s. Featuring an all-black model cast, these images were inspired by last year’s Made You Look exhibition , an exploration of black masculinity and Dandyism. They were further influenced by iconic 60s photographer Malick Sidibé, renowned for his black and white studio portraits in Mali.
In Gucci’s own words, “Soul Scene” is “an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance.” The Glen Luchford shot campaign comes at a time when fashion brands are under increased scrutiny for the lack of diverse casting on their runways. Good on you Gucci, as this campaign is the epitome of PEACE, LOVE, and SOOOOOOUL!