Categories: Men's Style Trends

Gucci #Accidentalinfluencer Campaign

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Gucci is the leading brand when it comes to innovative campaigns and its latest digital project, a curious and fun reinterpretation of the concept of imitation and replica, seen through the objective of the artist, photographer, and director Max Siedentopf,

Inspired by the design concept of the Gucci Tennis 1977, the #accidentalinfluencer project presents a series of images of identical people gathering spontaneously in everyday situations.

Wearing similar outfits – and the sporty Gucci Tennis 1977 -, these groups appear on the street, in the bus, or in a cafeteria, captured by an indiscreet camera.


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