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Giuseppe Zanotti Spring/Summer 2018 Campaign

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Supermodels Bella Hadid and Kit Butler are the stars of the latest Giuseppe Zanotti Spring Summer 2018 campaign lensed by the renowned photographers Mert Alas and Marcus Piggott.  

This campaign really represents the authentic energy of the brand—modern, sensual, powerful. And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting. – says Giuseppe Zanotti

With art direction by Giovanni Bianco and styling by Carine Roitfeld, the campaign is inspired by the idea of an endless summer, evoking a ‘90s sensibility.

For “Eliza,” a light blue sling-back covered in iridescent pearls, she leans back on the studio chair, legs ever so stretched. Her attitude is rock-and-roll. Her focus is laser. While in the “Aleesha,” a streamlined slide with golden hardware and a complementary serpent-shaped anklet, she exudes contemporary cool. And finally for the, “Agnes,” spring’s green neoprene cut-out stiletto, her vibe is edgy yet sensuous. Dressed in all black like a modern-day rebel with a mischievous edge, model Kit Butler takes on the men’s collection. New styles include the “Darin,” a gladiator-style sandal crafted in a dark camo print, and the “Reflect,” a sleek loafer covered in a constellation of irregularly-cut crystals. – from Giuseppe Zanotti


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