Supermodel’s Claudia Schiffer and Naomi Campbell are the faces of Chanel‘s new J12 watch, introduced at Basel World Fair last month. Entitled It’s All About Seconds, the campaign features nine iconic women sharing their personal experiences about a second that changed their lives.
Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided. Whether it is the longest second of a lifetime on the day of an important decision or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence. Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The new J12 is the watch for this woman. – from Chanel