Actress LILY JAMES is the new face of Burberry‘s latest fragrance, My Burberry Blush. For the campaign, there is a video titled London at First Light as well as a photo campaign shot by the infamous Mario Testino. This is the second time Lily James has worked with Burberry as she was one of the stars of the popular short film The Thale of Thomas Burberry, which now holds over 15 million views on youtube.
“Introducing My Burberry Blush, a fruity floral Eau de Parfum with a sparkling twist. Stepping back into a London garden awakening in the first light of day, My Burberry Blush captures the senses as blossoming flowers pop with spirited energy. Created by perfumer Francis Kurkdjian and Christopher Bailey, the fragrance opens with glazed pomegranate and vibrant lemon. Delicate rose petal notes are lifted with crisp apple, while a base of jasmine and wisteria round off the scent for an intensely feminine touch. The bottle is enlivened with a feminine and sophisticated pink hue, reflecting the confident and spirited character of the fragrance. Its signature design details remain with a horn-look lid, inspired by the buttons of the Burberry trench coat, and a hand-tied gabardine knot around the neck of the bottle.” – Burberry