Categories: Lookbooks Men's Style Trends

B-Used Fall/Winter 2019 Campaign

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B-USED  was founded by Francesco Santoro who manufactures his garments in Italy after a   meticulous process in which the search for materials and elements gives character and exclusivity to each piece.

B-USED one is an evergreen luxury that disregards the seasonal trends. It is a fast fashion that does not circumvent the high-quality (everything is handmade) and likes younger people.

For the AI19-20 campaign – art-directed by Veronica Carmen Massa and shot by Francesca di Fazio – it was decided to bring out the most rock aspect of the brand, which thus became a key element of the entire collection.

GOD OF MUSIC, that’s the name, is a powerful tribute to the musical icons of the 80s and 90s.

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