Categories: Lookbooks Men's Style Trends

Artem Shumov Spring/Summer 2020 Lookbook

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Russian menswear designer Artem Shumov released the new spring-summer 2020 lookbook, shot in film at the abandoned fishing village Houtouwan in China, featuring Rassel at Elimod captured by Alyona Kuzmina.

Artem shares his inspiration behind the collection: “Over the past year I have been studying different techniques of fabric manipulation, so I wanted to create something natural, but very advanced at the same time. Our life is oversaturated with unnecessary things, the world is on the verge of ecological disaster. Things are tough and it is not just on the global level, but in our everyday life as well. I see, how the wardrobes are far beyond full, how a life cycle of clothes items is getting shorter and shorter, so I started thinking of what I can do to help as a clothes designer”.



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