Adidas has partnered with Etudes which as part of their Consortium project which commissions young brands to develop their visionary ideas. Études implements their progressive feel for aesthetics and creates an individual design of the high-performance running shoe UltraBOOST.
Alongside Adidas’ exclusive technologies for the shoe model, Études brings in their distinctive elements; namely their color blue, the recurring theme of European stars, and a pattern of the brand’s capital É that discreetly reappears in a patchwork of different weaving techniques. Accompanying the UltraBOOST, a pack-away raincoat was additionally designed—once again echoing the functional and minimal.
Globally available on September 15th, 2018.