For Spring/Summer 2020, Louis Vuitton presents the first in a series of five men’s campaigns intended to portray Man’s positive footprint on the planet. Through the campaigns, captured on the five continents of the world. The African continent sets the stage for the first part of the new campaign. Shot by Viviane Sassen in Tangier and Chefchaouen, the topographic landscape is geographically local to Morocco yet visually recognizable around the world. Drawing on sentiments proposed in the collection. Louis Vuitton’s Men’s Artistic Director Virgil Abloh.