Hip hop superstar 2Chainz has collaborated with iconic up with Italian fashion house Versace for the 2 Chain Reaction sneakers. The limited edition sneaker with be unveiled officially next weekend on February 1st in 2Chainz hometown of Atlanta. The sneakers represent 2Chainz’ interpretation of Versace‘s DNA.
“The most elevated Chain Reaction silhouette to date, the new ‘2 Chain Reaction’ juxtaposes Versace’s heritage with 2Chainz’ ethos. The sneakers boast some of the familiar elements of the Chain Reaction – the unmissable chain-link sole, Greca details and braille lettering – while introducing new features such as an embossed croc neoprene collar with dual zip closure. The zippers are connected by a nylon strap for easy one handed open and close function.
The collaboration will launch in a pop-up boutique in Atlanta’s Wish Gallery from February 1st to February 3rd and on Versace.com. The sneaker will be dropping in the Versace Phipps Plaza boutique that week and become globally available on February 8th.